Colin Kaepernick’s America
Updated Oct. 21, 2024
“Congress shall make no law respecting an establishment of religion, or prohibiting the free exercise thereof; or abridging the freedom of speech, or of the press; or of the right of the people peaceably to assemble, and to petition the Government for a redress of grievances.”
Overview
Beginning in 2016, professional football player Colin Kaepernick, a quarterback for the San Francisco 49ers, knelt during the national anthem when it was played before National Football League (NFL) games, as a means of raising awareness of racial and social inequality and protesting police brutality against minorities. After becoming a free agent, Kaepernick experienced difficulty being hired by another NFL team and formally lodged a legal case against the NFL. In 2018, Nike signed Kaepernick as a spokesperson, a decision that sparked ongoing controversy. President Donald Trump publicly condemned Kaepernick, while multiple small religious colleges canceled their contracts with Nike. Other athletes, including Megan Rapinoe, captain of the U.S. women’s national soccer team, which won the World Cup in 2019, have risen to Kaepernick’s defense.
Background
Familiarize yourself with the evolution of this issue through these tracker entries:
Protesting racial injustice, Colin Kaepernick ignites culture wars, political feud, legal battle
and
Nike presents Kaepernick as the face of a new ad campaign, defying critics
The Incident and Its Aftermath
- Watch this video of Colin Kaepernick’s explanation of his decision provided by a Bay Area television station, KVTV. Pay particular attention to his argument about the power of free speech at time marker 4:20.
- Nike, an NFL sponsor, takes clear side in Trump vs NFL, Yahoo News, September 25, 2017
- History of singing national anthem before NFL games, Axios, September 26, 2017
- Colin Kaepernick’s Nike Campaign Keeps N.F.L. Anthem Kneeling in Spotlight, The New York Times, September 3, 2018
- Nike’s Kaepernick Ad Set to Air on N.F.L.’s Opening Telecast, The New York Times, September 5, 2018
- Nike enjoys 31 percent bump in online sales after debut of Colin Kaepernick campaign, The Washington Post, September 8, 2018
- The Nike swoosh is out at Missouri’s College of the Ozarks because of Kaepernick ad, The Kansas City Star, September 6, 2018
- Georgia’s tiny Truett McConnell University drops Nike over ad, The Atlanta Journal-Constitution, September 11, 2018
- ‘We were wrong’: Goodell admits NFL should have listened to players on protests, The Guardian, June 5, 2020
- Roger Goodell Offers Apology to Colin Kaepernick: ‘I Wish We Had Listened Earlier‘, Sports Illustrated, August 23, 2020
- “Some NFL fans see disparities in its responses to Harrison Butker and Colin Kaepernick,” NPR, May 25, 2024
- “Nike Celebrates Colin Kaepernick’s Impact With New Apparel,” Sports Illustrated, October 26, 2023
- “Colin Kaepernick writes letter to NY Jets offering to join while Aaron Rodgers says team needs to ‘grow up’” CNN Sports, September 27, 2023
- “A timeline of Colin Kaepernick kneeling in protest against police brutality,” The Washington Post, August 26, 2024
Related Incidents
- Connecticut selectwoman kneels during Pledge of Allegiance to protest Trump, The Free Speech Project, August 2018
- Student sues district over right to kneel during National Anthem, Texas Classroom Teachers Association, January 2018
- Louisiana high school imposes sanctions on students who protest during national anthem, The Free Speech Project, January 2018
- “Eric Reid Breaks Down His Decision to Protest and Kneel During the National Anthem,” Sports Illustrated, February 24, 2024
- “The Kaepernick Effect: a story of the other athletes who kneeled in protest,” The Guardian, September 14, 2021
The Role of Free Speech
Read this article and discuss the role of companies in relation to their employees’ Free Speech rights. What are their motivations? How do these motivations intersect with or diverge from the First Amendment?
What the NFL’s new rules for Anthem protests really mean for the First Amendment, according to experts, The Washington Post, May 24, 2018
“Colin Kaepernick protest fallout showed ‘really how a lot of the White people see us,’ NFL legend says,” Fox News, December, 14, 2023
“Letters to the Editor: Why no takers for Colin Kapernick? NFL owners have good reasons,” Los Angeles Times, November 6, 2023
“Professional athletes have the right to express their opinion, just like every other American” Americans for Prosperity, June 22, 2023
The Role of Free Speech since Kaepernick
Kaepernick has inspired a cadre of athletes across all major sports to protest systemic racism and police brutality. Familiarize yourself with some of these protests with these articles:
- USWNT star Megan Rapinoe takes knee in solidarity with Kaepernick, CNN, September 2016
- President Trump Rescinds Invitation To Super Bowl Champion Philadelphia Eagles, NPR, June 2018
- On Opening Day, a Rarity for M.L.B.: Support for Black Lives Matter, The New York Times, July 202
- A WNBA owner dismissed player protests. Now they’re campaigning for her Senate opponent, The Washington Post, August 2020
- The NBA strike is a big moment for athlete activism — and the labor movement in America, Vox, September 2020
Options for Discussion
Please choose from one of the three following options.
Option A
Divide the students into groups and ask each group to read one of the following articles:
- Nike, an NFL sponsor, takes clear side in Trump vs NFL, Yahoo News, Sept. 25, 2017
- Colin Kaepernick’s Nike Campaign Keeps N.F.L. Anthem Kneeling in Spotlight, The New York Times, Sept. 3, 2018
- Nike’s Kaepernick Ad Set to Air on N.F.L.’s Opening Telecast, The New York Times, Sept. 5, 2018
- The Nike swoosh is out at Missouri’s College of the Ozarks because of Kaepernick ad, The Kansas City Star, Sept. 6, 2018
- Nike enjoys 31 percent bump in online sales after debut of Colin Kaepernick campaign, The Washington Post, Sept. 8, 2018
- Georgia’s tiny Truett McConnell University drops Nike over ad, The Atlanta Journal-Constitution, Sept. 11, 2018
- The history of singing the national anthem before NFL games, Axios, Sept. 26, 2017
Ask each group to discuss its article and then present a summary of the article to the whole class. Each group should identify the tensions the article surfaces.
Option B
In small groups, students discuss the following question:
- How can and should employees express their constitutional right to Free Speech while complying with their companies’ policies?
Share summaries with whole group.
Option C
Encourage students to examine critically the role NFL has played in this issue after reading these articles:
- National Football League releases new rules regulating players’ actions during anthem, Free Speech Project, September 2018
- What the NFL new rules for anthem protests really mean for the First Amendment according to experts, The Washington Post, May 2018
Discuss the criticism the organization and its leadership have faced. What are the tensions that surface here between private companies who employ highly visible individuals?
Discussion Questions
- How do you feel about Kaepernick? Was he right? Was he wrong?
- Discuss your position on Kaepernick’s actions. Is it an effective way to protest police brutality?
- Or does it do more harm than good, including the perception of some that kneeling during the anthem is disrespectful to U.S. troops?
- How does Kaepernick’s protest fit into the politicization of Free Speech? Is Free Speech a political issue? Why or why not?
- Consider Kaepernick’s role in Nike’s ad campaign and how Nike has profited from it. Does the commercialization of protest mitigate its efficacy?
- Should high school students be allowed to imitate Kaepernick’s actions? What about college students? Employees in the workplace?
- Sports are a business, of course. Does the NFL, as a corporation, have the right to limit players’ protest? Has it been unfair to Kaepernick or has he benefited from his standoff with the football establishment?
Activity
Click on these themes below: Professional Consequences
Deselect the Education category
Discuss: What patterns emerge? What do these repercussions tell us about incentives or obstacles to exercising Free Speech in a professional setting?